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Articles & Resources to help you in Online Marketing & Advertising

Shifting from old style marketing to Corporate Branding

Good brand management is most important. Brands such as Google, Adidas and Coca Cola spend millions on advertising. But marketing is not only relevant for international big players, but also for small and medium business. To ensure that your business is also as a ‘brand’ in the minds of patients, you must establish, create a corporate identity - your businesses mission statement. In order to differentiate yourself from the competition, you must also run your business with strengthened marketing.

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Corporate Identity Explained

Whatever the mind of man can conceive and believe, it can achieve. Thoughts are things! And powerful things at that, when mixed with definiteness of purpose, and burning desire, can be translated into riches.

Napoleon Hill

In order to distinguish your brand in the market, it is important to be unique. Your customers should have a good reason to choose your product or service and not select another. This cannot be done alone by a good product and good service. In order to stand out against your competitors, you must have a recognition factor: Create a brand with your very own Corporate Identity (CI).

More details coming soon